Brand/Trade Marketing Manager Black Pearl Consult

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Details: Posted on: 14th December 2017

  • Company Name: Abu Dhabi University
  • Employment Type: Full Time
  • Monthly Salary: Unspecified
  • Job Role: Marketing Manager
  • Minimum Work Experience: 5-10 Years
  • Minimum Education Level: Bachelors Degree
  • Listed By: Employer
  • Career Level: Manager


Job Description

Our client is a large international FMCG company is currently looking for a Brand/Trade Marketing Manager to be based in the UAE. In this role, you will have the following responsibilities:
- Lead the effort to drive brand awareness, customer demand, and brand preference for all brands.
- Engage consumer and customers through the conception and implementation of marketing campaigns, promotions and trade marketing programs, merchandising services, sponsorships, and market research.
- Build strong relationships with the sales teams and participate actively in customer facing activities and meetings.
- Implement, maintain and consistently communicate compelling brand positions and USPs
- Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands' target audiences and opportunities
- Timely and efficiently communicate the marketing and trade marketing programs to the sales teams and other departments.
- Monitor brand marketing and trade marketing budgets integrity and consistency both for consumer and trade.
- Prepare and monitor annual budgets for the brand marketing and trade marketing department.
- Run the annual brand marketing and trade marketing planning process. Set brand planning calendar both consumer and trade, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
- Own the relationship with advertising agency's activities/projects, providing direction for all necessary marketing/creative material produced. Ensure consistent creative execution and positioning and development of integrated campaigns


To be considered for this role, you need to meet the following criteria:
- MBA plus 8-10 years in senior level communication, brand management and trade marketing role in water business experience is essential
- Solid understanding of the following areas: advertising, market research, digital marketing, consumer promotions, POS marketing, sales promotions, trade marketing, sales planning and forecasting.
- Strong cross-functional project management skills, including leading new launches and in market implementations.
- Excellent written and oral communication and presentation skills.
- Strong analytical skills/attention to detail required.
- Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
- Advanced Excel and MS PowerPoint skills required.
Candidates based outside UAE are welcome to apply.

To view other vacancies we have, please visit our website



Job Details

Job Location: Abu Dhabi, UAE
Company Industry: FMCG
Requirements : Employer (Private Sector)
Job Role: Marketing and PR
Employment Status: Full time
Employment Type: Employee

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor's degree

Company Profile

Black Pearl - UAE is a progressive, dynamic and well-structured HR solution provider that offers permanent recruitment services, HR consultancy, psychometric assessments, coaching and also professional training services for clients from different corporate sectors in the Middle East.

Like a rare and unique black pearl, we consider our partnership with our clients and job seekers as a fine, precious and valuable encounter that needs to be affirmed, developed and supported with a strong commitment to deliver not only the right services but the best in the industry.

Our aim is to meet and exceed the expectations of our clients, strategically offering Black Pearl services that are customized to the unique requirements of our clients and job seekers alike, resulting in effectively achieving goals and all that is required in this ever evolving and competitive market.

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